We Prioritise Live Interviews
At Winxtra, every customer insight starts with a real conversation. Not a survey. Not a dashboard field. A live, candid dialogue led by a senior expert who knows how to uncover what your CRM can’t.
Why we insist on live interviews:
Depth over checkbox answers
Live conversations unlock depth. Buyers share more nuance, emotion, and context when speaking directly to a trusted interviewer.
Psychology-informed approach
Our methodology uncovers the 'why' behind decisions: We go beyond surface-level feedback to understand the psychological triggers that influence wins, losses, and churn.
Credibility you can act on
Clients trust external interviews more than internal retrospectives. Senior buyers speak more openly to a neutral third party than they do to your sales team or internal analysts.
From Conversation to Clarity
Our platform blends human intelligence with smart automation to turn every live conversation into structured, shareable insight.
Human-led interviews uncover emotional triggers, deal dynamics, and strategic blind spots.
AI-supported tagging helps structure feedback into sentiment, drivers, and patterns — across 100’s of possible combinations.
Visual summaries and alerts are created within hours, not weeks, so you can act on insight while it’s still relevant.
We don’t bury you in dashboards — we deliver 1-page executive summaries, Slack/email alerts, and insight feeds you can push into your CRM, product backlog, or team workflows.
“We tell you what your CRM can’t. And we do it faster than your next deal cycle.”
How Our Live Interview Process Works
Stakeholder Alignment
We kick off with a short onboarding to align on objectives, priorities, and deal selection. You tell us where you're hurting — we’ll find out why.Interview Curation
We select qualified contacts from recent wins, losses, and churned accounts. Where needed, we use short stakeholder surveys to validate whether an interview is appropriate.Expert Interviews (Always Live)
Our senior consultants lead every call, guiding buyers through a structured yet open conversation — uncovering the real reasons behind decisions.Human-AI Hybrid Analysis
Transcripts are tagged using AI + human review across 81 decision drivers. Each insight is sentiment-weighted and mapped back to outcomes.Insight Delivery
Within days, you receive executive-ready summaries, alerts, and analytics — without logging into another platform.
The Role of Surveys in Our Methodology
We don’t rely on surveys for insight — but we do use them to accelerate and enrich the process:
Product and Sales Surveys: Structured internal input to spotlight assumptions and blind spots.
Go/No-Go Surveys: Short pulses to determine which customers are interview-ready.
Supplemental Feedback: For teams that want quantitative comparisons across departments.
Surveys support — they don’t replace — the live interview core.
What Sets Winxtra Apart
Exclusive Focus on Live Interviews: Unlike others, we don't rely on asynchronous methods; every client conversation is conducted live to ensure depth and clarity.
Expert Interviewers: Our team comprises seasoned professionals adept at eliciting meaningful insights through thoughtful questioning.
Integrated Analysis: We combine qualitative insights from interviews with quantitative data from surveys and internal sources for a comprehensive understanding.
We find the blind spots. Or you pay nothing.
Start with Winxtra. Get buyer interviews + churn insights in 30 days - or your money back.