Privacy Policy – Winxtra Ltd.

Last updated: March 2025

At Winxtra Ltd., we are committed to protecting your personal data and privacy. This Privacy Policy explains how we collect, use, store, and protect your information when providing win-loss and churn analysis services via our platform, consulting engagements, and research activities.

I. Who We Are

Winxtra is a win-loss analysis platform based in the UK, offering both consulting and software services. We help B2B clients understand why they win or lose deals, reduce churn, and align internal teams with customer insights.

II. What Data We Collect

We collect and process personal data only when necessary to deliver our services. This includes:

  • From clients: CRM opportunity data (e.g., deal stage, value, close date, buyer job titles).

  • From interviewees: Voluntarily shared insights during recorded interviews.

  • From internal stakeholders: Survey responses via secure web forms.

  • Public sources: To supplement or validate contact details for research invitations.

We do not collect or process any sensitive personal data (e.g., health, race, political beliefs).

III. How We Use Your Data

We process personal data solely for:

  • Delivering contracted services to our clients (e.g., interviews, insights, reports)

  • Generating anonymised data for benchmarking and training future insight models

  • Improving the accuracy and quality of our win-loss analysis platform

All data processing is based on:

  • Client agreement (contractual necessity)

  • Interviewee consent

  • Legitimate business interest in conducting B2B research

IV. Data Storage & Security

  • All data is stored securely in AWS London (eu-west-2).

  • Recordings are used strictly for transcription and are deleted immediately after use.

  • Access is limited to Winxtra employees and approved subcontractors, governed by strict confidentiality and need-to-know principles.

  • We implement industry-standard security protocols to protect against unauthorised access, disclosure, or loss.

V. Anonymised Data Usage

We anonymise personal data using best-practice techniques to permanently remove identifiers. This anonymised data may be retained indefinitely for:

  • Training machine learning models

  • Platform benchmarking

  • Generating aggregate insights across clients

Once anonymised, data cannot be traced back to individuals or organisations and is fully GDPR-compliant.

VI. Data Retention

  • Personal data is retained only as long as needed to fulfill service obligations.

  • Upon offboarding, all identifiable client data is deleted within 30 days unless otherwise agreed in writing.

VII. Your Rights

You have the right to:

  • Request access to your personal data

  • Rectify inaccurate information

  • Request deletion or restriction of processing

  • Object to processing

  • Withdraw consent at any time

  • Submit a complaint to a supervisory authority

To exercise any of these rights, contact us at daniel@winxtra.co.uk.

VIII. Cookies and Platform Tracking

If you use the Winxtra platform, we may use cookies and analytics tools to:

  • Improve user experience

  • Monitor system performance

  • Secure the platform

We only use cookies with your consent and do not track personal browsing outside our domain.

IX. Contact

If you have questions or concerns about this Privacy Policy or how your data is processed, contact:


Data Protection
daniel@winxtra.co.uk
London, United Kingdom

X. Updates

We may update this Privacy Policy as our services evolve. Material changes will be communicated clearly via our website or email.