Win More. Lose Smarter.
Real Buyer Feedback to Improve Close Rates and Reduce Revenue Waste
CRM reasons like “price” or “went quiet” aren’t enough. Winxtra delivers live, structured interviews with your buyers — not surveys — to uncover the truth behind every won and lost deal. We combine expert-led conversations, AI tagging, and actionable reporting to help sales, marketing, and product teams stop guessing and start improving.
Understand Why You Win — and Why You Don’t
The truth isn’t in the CRM. It’s in the buyer’s words.
Winxtra helps you answer the questions that actually move the revenue needle:
Why did they really choose us — or not?
How did our sales process compare to competitors?
Was it product, pricing, messaging, experience… or something else?
Were we even speaking to the right buyer?
We get these answers through human-to-human interviews — not online surveys or internal guesswork.
Consistent Feedback Loops = Better Outcomes
Winxtra integrates across your pipeline, not just your data stack.
Every closed deal, win or loss, triggers our interview flow automatically via CRM sync
Expert-led calls uncover context, emotion, and nuance from the actual decision-makers
AI-powered tagging breaks down feedback by buyer type, deal stage, sentiment, and decision driver
Delta reports compare buyer feedback to your team’s internal assumptions — so you see your blind spots
Deeper Than Surveys. Smarter Than Self-Reported CRM Fields.
Don’t optimise your GTM strategy based on shallow dropdowns.
Unlike other win/loss tools, Winxtra doesn’t rely on:
❌ Sales reps remembering the story
❌ Biased post-mortems
❌ Generic SurveyMonkey forms
Instead, we:
✅ Conduct live interviews with real buyers
✅ Ask questions designed by sales psychologists
✅ Analyse results with AI + human quality checks
✅ Deliver insights you can actually act on
Drive Strategic Growth Across Teams
It’s not just sales that benefits.
Sales: Sharpen your pitch, objection handling, and buyer targeting. → Sales Overview
Marketing: Align messaging to what buyers actually care about. → Marketing Overview
Product: See which features win deals — and which lose them. → Product Overview
Leadership: Understand market shifts, competitor movement, and why your TAM is narrowing or expanding. → Leadership Overview
How It Works
CRM sync pulls closed won/lost deals automatically
Live interviews with buyers are scheduled and conducted by our expert team
Conversations are transcribed and tagged by AI for sentiment, topics, and decision drivers
Delta analysis compares internal views to buyer truth
Executive summaries + drillable dashboards give you monthly trendlines and immediate insight
Built for Teams Who Want the Truth
Winxtra helps companies who are tired of ‘we think’ — and want ‘we know.’
Use Winxtra to:
Improve win rates without increasing pipeline
Identify weak spots in sales execution
Discover your real competitors
Validate (or disprove) internal assumptions
Avoid building features no one asked for
