Winxtra's Triad Method diagram highlighting Clinical Psychology-Informed Questioning, Human-to-Human Interviews, and AI-Powered Sentiment Tagging & Structuring.

Winxtra delivers the truth behind your wins and losses

Not just another automated report. Our expert-led process gives your exec team what CRM data and software alone can’t: clear patterns, customer psychology, and strategies that change outcomes.

Why Winxtra only uses live client interviews

Winxtra team member conducting Win-Loss interview, to uncover drivers and topics that led clients buyers to buy or not.

Richer Data & Emotional Depth

Live video interviews capture tone, facial expressions, pauses, and emotional nuance that are lost in text or audio-only formats.

  • Davis et al. (2019): "Synchronous video interviews yielded more nuanced emotional and contextual data than asynchronous or text-based responses."

Illustration of people interacting with a laptop displaying win-loss and churn ratings from client interviews.

Higher Engagement & Completion Rates

Participants are more likely to follow through in a real-time conversation than in self-led, asynchronous formats.

  • MRS Case Study (2021): Live interviews had a 38% higher completion rate than hybrid or text-only surveys.

Clarification & Adaptive Follow-up

Interviewers can probe, clarify, and rephrase in real time.

  • Bryman (2016): "The opportunity for clarification and adaptive probing is central to collecting valid qualitative data."

Two business professionals discussing win-loss analysis.

Better Recall & Storytelling

Participants remember and articulate better in conversation.

  • Rubin & Rubin (2011): "Conversational context fosters better recall and encourages storytelling."

Team members agreeing about way forward due to information from win-loss analysis.

More Trust, More Honesty

Real-time interviews build rapport, reducing guarded or overly polished responses.

  • Hill et al. (2005): "Trust increases the likelihood of participants sharing sensitive or critical feedback."

Clipboard with "Harvard Business Review" paper, referring to research done by Harvard that concludes outsourcing Win-Loss Analysis is beneficial.

Ideal for Strategic or Complex Feedback

Abstract topics like pricing, positioning, or churn reasons require back-and-forth dialogue.

  • Harvard Business Review (2018): "High-value B2B interviews require nuance and context; scripted feedback formats underperform."

While other platforms offer “Flex Interviews” — where buyers respond to pre-recorded questions on their own time — we believe nothing beats the depth and nuance of a real conversation. That’s why Winxtra leads with live video interviews, every time.

That said, not all insights require a full qualitative deep dive. Some are more structured, comparative, or internal-facing.

That’s why we don’t just rely on external buyer feedback — we also gather input from your internal teams.

Our short, structured surveys are designed to capture critical context from sales, product, marketing, and success teams to:

🧩 Fill in gaps between CRM data and client interviews

🔍 Surface internal perceptions of wins, losses, and churn

🧭 Compare internal assumptions to actual buyer feedback

Your Insights come to YOU

Richer Data & Emotional Depth

Live video interviews capture tone, facial expressions, pauses, and emotional nuance that are lost in text or audio-only formats.

  • Davis et al. (2019): "Synchronous video interviews yielded more nuanced emotional and contextual data than asynchronous or text-based responses."

Winxtra team member conducting Win-Loss interview, to uncover drivers and topics that led clients buyers to buy or not.
Winxtra team member conducting Win-Loss interview, to uncover drivers and topics that led clients buyers to buy or not.

Richer Data & Emotional Depth

Live video interviews capture tone, facial expressions, pauses, and emotional nuance that are lost in text or audio-only formats.

  • Davis et al. (2019): "Synchronous video interviews yielded more nuanced emotional and contextual data than asynchronous or text-based responses."

Richer Data & Emotional Depth

Live video interviews capture tone, facial expressions, pauses, and emotional nuance that are lost in text or audio-only formats.

  • Davis et al. (2019): "Synchronous video interviews yielded more nuanced emotional and contextual data than asynchronous or text-based responses."

Winxtra team member conducting Win-Loss interview, to uncover drivers and topics that led clients buyers to buy or not.

Platform Built For Data Interigation

  • Dashboard interface for "winxtra," displaying statistics such as interviews completed, team surveys, deal wins, and losses. Includes charts for win/loss reasons, win rate by industry, and recent feedback results.

    Easy to understand dashboard.

  • View win-loss interviews at a glance.

  • Full transcripts and sentiment tagging.

  • Uncover what drives decisions

  • Interrogate buyers comments.

Ready to see what your CRM isn’t telling you?

Book your first Winxtra interview and get real answers from your buyers — not dropdowns.