Reduce Churn. Don’t Just Measure It.
Real Buyer Conversations to Stop Revenue Leakage Before It Happens
Most churn analysis happens after the customer is already gone. By then, it’s too late to save the deal — or learn anything useful. Winxtra changes that by delivering structured, psychologist-backed interviews with your customers while they’re still under contract. And the result? Deeper insight, earlier warnings, and a measurable drop in churn.
See What CS Tools & Dashboards Miss
Most churn isn’t noisy — it’s silent. Winxtra finds it.
NPS. Usage dashboards. CS check-ins. They each tell part of the story — but rarely why a customer is emotionally disengaging. Winxtra adds the missing layer: live, structured conversations with the people who decide whether to renew… or not.
What we uncover:
Gaps between promised value and lived experience
Unvoiced frustrations with support, onboarding, or product fit
Internal change (new decision-maker, new direction) that hasn’t been surfaced
Emerging competitor threats or signs of passive dissatisfaction
Expansion opportunities hidden in quiet accounts
Timing Matters: Why 40% Is the Magic Moment
Mid-contract interviews lead to lower churn rates — and better decisions.
Most teams try to “save” accounts 30 days before renewal. Winxtra goes earlier — conducting churn interviews at the 40% mark in the customer lifecycle. That’s where honest feedback is richest and course corrections are still possible.
Why it works:
Onboarding is behind them. Value delivery is expected.
Friction is still fixable — not yet hard-coded.
Buyers speak freely before “renewal theater” begins.
Churn risk can be flagged 90–180 days earlier than usual.
We don’t just document risk — we push alerts via Slack, Teams, or your CRM so CS leaders can act in real time.
Close the Feedback Loop
Connect what your customers say with how your teams respond.
Every Winxtra interview triggers two layers of value:
External: Real conversations with buyers — transcribed, sentiment-tagged, and categorised by driver (product, experience, sales, support, competitor, etc.)
Internal: Automated surveys go to your AE/CSM, letting you compare internal assumptions with customer reality
The result:
Delta reporting to expose blind spots
Trend analysis across churned accounts
Root cause clarity for revenue ops & CS strategy
Actionable, Not Academic
Reports designed for humans — not data lakes.
We deliver monthly executive summaries with high-impact findings and a curated dashboard where you can drill deeper anytime. You’ll never get a generic survey graph again.
How It Works
Winxtra’s Churn Prevention Process — Built for Early Intervention
Client agreement includes mid-contract feedback clause — from day one, clients know we'll conduct interviews at key points (e.g., 40% through the contract) for feedback and retention insight.
CRM sync automates opportunity tracking — we monitor deal stage and contract length to identify when a mid-cycle interview should be triggered.
Live human-to-human interviews are conducted at ~40% contract mark — not surveys, not bots. We speak directly with buyers to surface unspoken issues early.
AI tags and analyses the conversation — identifying churn signals, emotional tone, and root-cause drivers across product, service, pricing, and relationship gaps.
Real-time alerts are pushed to CS leadership via Slack, Teams, or CRM — giving them time to act before renewal risk sets in.
Monthly summary reports aggregate trends, identify emerging themes, and map recurring risks across your customer base.
Win Back More Than Just Revenue
Churn insights fuel more than just retention — they power strategy.
Your product roadmap. Your messaging. Your GTM motion. Even your ICP assumptions. All of it gets sharper when you understand why customers leave — or almost do.
