Start With Winxtra Risk-Free!

Real buyer insight. Guaranteed Outcomes. Instant impact.

We help B2B leaders understand why they win, why they lose, and why customers churn, through structured interviews, expert analysis, and monthly reporting. You’ve got deals in motion. Let’s help you close more of them smarter.

What Happens Next

Step 1: Kickoff Call

Meet your dedicated engagement lead — a real person with deep sales, CS, and product experience.

  • Align on your goals (e.g. win rate lift, churn reduction, messaging clarity)

  • Choose which types of opportunities to target (e.g. closed-lost deals, at-risk accounts, recent wins)

  • Answer questions about privacy, process, and buyer experience

You walk away with a clear plan — no confusion, no fluff.

Screenshot of a Zoom video call with two participants smiling. The woman on the left has long brown hair and is wearing earrings and a floral top. The man on the right has short brown hair, a beard, and is wearing a light blue shirt, sitting in an office environment.

Step 2: CRM Sync & Interview Planning

We connect to your CRM (Salesforce, HubSpot, etc.) or receive a CSV to ingest closed deals.

  • We schedule interviews with buyers (or churned customers) on your behalf

  • You can approve messaging, branding, or timing as needed

  • We use a proven interview guide tailored by buyer type and sales motion

You don’t lift a finger. We run it end-to-end — with your brand’s tone intact.

Close-up of a computer screen showing the Slack website with the browser tab displaying Safari and the top left corner with red, yellow, and green window control buttons.

Step 3: Insights Delivered

Your first curated report arrives within 2–3 weeks of interviews.
Buyer transcripts + sentiment and decision driver tags

  • Summary of trends (e.g. pricing sensitivity, competitive threats, messaging gaps)

  • Win/Loss or Churn delta analysis: what your team thought vs. what the buyer actually said

You’ll get clarity, not clutter — and know exactly what to fix or double down on.

Screenshot of Winxtra. decision driver dashboard from their Win-Loss Platform analysing product UX - Ease of Use with multiple sections including Win Reasons, Loss Reasons, feedback from various companies.