Team collaborating.

About Winxtra

Winxtra helps companies uncover the real reasons behind their wins, losses, and customer churn—through conversations that go deeper and analysis that goes further. We turn buyer feedback into strategic insight, giving leaders the clarity they need to make confident, data-informed decisions. At Winxtra, we believe every customer interaction is an opportunity to improve and that truth, not assumptions, drives growth.

The Values Behind Our Work

  • Meritocracy

    We reward results, not politics. Titles don’t matter—outcomes do. The best ideas win, regardless of where they come from.

  • Rigor

    We challenge assumptions, test everything, and aim for clear, actionable truth. Shallow thinking doesn’t fly here.

  • Ownership

    We run towards problems, not away from them. Everyone here is trusted to lead, solve, and deliver.

  • Clarity


    We cut through noise. We speak plainly, think clearly, and prioritise signal over spin.

  • Curiosity


    We ask better questions to get better answers. Curiosity is how we evolve, learn, and stay sharp.

  • Respectful Candor


    We say what we mean—with respect. No passive-aggression, no groupthink. Just honest conversations that move us forward.

Ready to see what your CRM isn’t telling you?

Book your first Winxtra interview and get real answers from your buyers — not dropdowns.