Winxtra for Marketing

Turn Buyer Feedback into Your Competitive Edge

Tired of hearing that marketing leads aren’t converting? With Winxtra, you gain direct insights from buyers to refine your go-to-market strategies, enhance win rates, and drive sustainable revenue growth.

Team review deals and information provided by Winxtra to increase deal volume and revenue.

Align Marketing with Sales and Product

Break Down Silos with Unified Insights

Winxtra bridges the gap between marketing, sales, and product teams by providing shared access to structured buyer feedback. Understand the “why” behind wins and losses to ensure cohesive strategies across departments

'Marketing Strategy' on the desk being driven by engaging with Winxtra and the actionable insights provided.

Target the Right Audience

Refine Your Ideal Customer Profile

Leverage in-depth buyer interviews to sharpen your ideal customer profile. Tailor your messaging and campaigns to resonate with the audiences most likely to convert, maximising your marketing ROI.

Audience. Representing finding the right people to reach with win-loss analysis.

Enhance Conversion Rates

Identify and Address Conversion Barriers

Discover the specific factors hindering conversions. Be it messaging, pricing, or product features. Winxtra’s insights empower you to make data-driven adjustments that lead to measurable improvements in your sales funnel.

Reviewing Win-Loss, Churn analysis data provided by Winxtra.

Inform Strategic Decisions

Be the Voice of the Customer in Strategic Planning

Bring objective, buyer-sourced data to strategic discussions. Influence product development, sales approaches, and executive decisions with insights grounded in real customer experiences.

"Thinking in Bets" book by Annie Duke on wooden table, intimating that marketing teams that engage with Winxtra will see massive gains.

Demonstrate Marketing Impact

Quantify Your Contribution to Revenue

With Winxtra, tie your marketing initiatives directly to revenue outcomes. Showcase how your strategies, informed by buyer feedback, lead to increased win rates and business growth.

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How Winxtra Works

Seamless Integration into Your Workflow

  • Automated Deal Import: Connect your CRM to automatically import closed deals.

  • Expert-Led Interviews: Our trained professionals conduct in-depth interviews with your buyers.

  • AI-Powered Analysis: We utilise AI to identify themes, sentiments, and actionable insights.

  • Insightful Reporting: Receive monthly reports highlighting key findings and recommendations.

Business summary document for client with customer, including details on decision drivers, interview contact, influence tags, and interview transcript.

Cut the Guesswork. Stop the Waste.

How Winxtra Helps Marketing Teams Drive Revenue-Ready Demand

Great marketing isn’t about more leads — it’s about the right ones. Winxtra helps you eliminate revenue waste by revealing why buyers really say yes or walk away. Through direct buyer interviews, structured win/loss analysis, and expert insight, we show you what messaging lands, which campaigns convert, and where opportunities are leaking.

Ready to focus your spend and sharpen your strategy?
Explore our [Win/Loss Toolkit] — includes our practical guide, ROI calculator, and real-world case study to get you started.

Ready to Elevate Your Marketing Strategy?

Experience the Winxtra Difference

Join the ranks of marketing leaders transforming their strategies with Winxtra. Schedule a demo today and see how direct buyer feedback can revolutionize your approach.

Win-loss Analysis

See how Winxtra can increase win-rate.

Learn how

Churn Analysis

Increase retention using Winxtra.

See how