Your CRM isn’t telling you the truth. We will.
Win-Loss-Churn Platform by Winxtra
You're not losing deals for the reasons you think.
Winxtra delivers raw, unfiltered buyer insight - through human interviews, AI tagging, and expert analysis.
The result? Fewer missed deals. Less churn. And clarity your board will thank you for.
Built on experience from industry leaders.
At Winxtra, we go straight to the source. Your buyers. We interview the people you lost, won, or churned, and extract the unfiltered truth your CRM never captured.
While others rely on dropdown menus and generic surveys, we use human-led interviews, psychology-backed questions, and AI-powered analysis to tell you why revenue is slipping through the cracks.
We don’t outsource discovery to generic survey tools. Instead, our qualitative approach is shaped by world-class psychological research and conducted by professionals who understand the nuances of sales, marketing, and churn.
The result? Clear, actionable insight into why you win, lose, or stall, delivered in language your executive team understands and your frontline can act on.
Win-Loss & Churn Analysis by Winxtra
You're Not Losing Deals for the Reasons You Think
We Don’t Do Surveys. We Don’t Do Fluff.
This isn’t market research. This is revenue forensics.
Our insights are designed to answer:
Why did you really lose that £250K deal?
Which customer is quietly planning to churn?
What feature is your product team about to waste £1M building — that no one asked for?
The Result:
Clear, board-ready insights that protect revenue, reduce churn, and expose where your strategy is off.
Delivered in plain language your execs can act on — and your frontline can actually use.
Win-Loss Insights That Power Every Team
Winning is a team sport — and Winxtra gives every revenue-driving team the insights they need to play smarter. Equip Sales, Marketing, and Product with real buyer feedback to boost win rates by up to 50% (Gartner)
"Winning deals is your sport. Winxtra is your game tape. Just like athletes review every play to improve, your team should be learning from every win and loss. Real feedback from real buyers — that’s how you level up."
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Know what’s working, fix what’s not, and hit your number faster.
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Craft go-to-market strategies that convert faster, win more, and waste less.
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Let your product roadmap be guided by the voices that matter, your buyers.
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Make confident decisions backed by real buyer insight.
More than a platform. Winxtra is your win-loss partner.
You get a dedicated expert to scope, launch, and execute your win/loss program with precision; not just software, but a human-led process that surfaces what your team missed.
We don’t just deliver data. We deliver truth you can trust, backed by buyer interviews, psychological research, and structured analysis you can take to the board.
From Sales to Product to the CEO, Winxtra helps every team see what’s really happening — and what to do about it.
Scalable win-loss analysis - built to drive revenue, not just reports
Winxtra automates buyer outreach the moment a deal closes - surfacing real feedback from real customers, not secondhand guesses.
Our platform transforms scattered CRM data and human interviews into a single source of revenue truth — fueling Sales, Product, and Marketing with exactly what’s working, what’s broken, and what needs to change.
It’s not just continuous, it’s actionable.
Because you don’t need more answers.
You need results your board will believe in.
Resources to Win Internal Buy-In and Real Revenue.
Building a win-loss program isn’t the hard part, getting buy-in is. Explore our expert-backed playbooks, ROI calculator, and stakeholder-ready assets to help you launch fast, prove value early, and silence the skeptics.
We find the blind spots. Or you pay nothing.
Start with Winxtra. Get buyer interviews + churn insights in 30 days - or your money back.